Meet BHG’s First VP of Sales, Jeanine Morea
Jeanine Morea was born for this work at BHG. As our first Vice President of Sales, she has a strong work ethic, high energy and contagious spirit, and a love for leading, encouraging, and helping people — the perfect mix of qualities for building out a national sales team.
Baltimore born and raised; Jeanine has known since she was 6 years old that she wanted to work in healthcare.
“I have always loved the idea of helping others find a solution even when they didn’t realize there was a concern,” said Jeanine. “My heart has always been in healthcare. I initially wanted to pursue the path to being a clinician but also loved the business aspect of healthcare. I quickly realized I thrive when I am out in the community connecting others to healthcare services while leading, coaching, and motivating a team.”
Goal setting is in her blood.
When it comes to goals, setting and achieving them is in her blood, including striking the right balance between work, family, and life, all of which she fiercely protects.
“My family is my everything. I adore my husband and two children and strive to maintain a healthy work-life balance. In terms of my career and work ethic, I model what my parents taught me. They both worked extremely hard and were well respected in their careers. I believe it is important to show your kids you can be committed to your profession and strive for excellence while also maintaining a healthy homelife.”
While earning her double major in healthcare management and business administration at Towson University in Maryland, she also played Division 1 Field Hockey. Being active is a part of her DNA. Now, she runs on average 30 to 60 miles a week with an early start around 4:30 a.m. Her passion for running has driven her to pursue a dream of qualifying and participating in the 2022 Boston Marathon this past April. Albeit being injured, she was only seven seconds under the requalification requirement which gave her valuable insight for life.
“What keeps me stress-free is running. It sets the tone for my day. When I ran the Boston Marathon, unbeknownst to me, I had a stress fracture in my foot, posterior tibial tendinitis, and tendinosis in my hamstring. My goal was to run sub 3:40:00 and I finished at 3:40:07. Why is that seven seconds so important? It kept me from requalifying for 2023 but I did learn a valuable lesson. I only ever dreamed of running Boston, but I truly believe if you put your heart and soul into your dreams, you can accomplish something big. You become unstoppable. The goal was to get to Boston which was accomplished.”
Her vision for her role
Prior to BHG, she worked in the medical equipment and hospice industries where she quickly rose to leadership positions. When offered an opportunity to join BHG, she said she recognized the parallels between hospice and behavioral health and saw it as the next right step to do challenging, meaningful work.
“Some of the parallels are, one, our clinical team. In today’s world where our healthcare workers were faced with a once-in-a-lifetime pandemic, our clinicians have worked hard and fought through a taxing time in both work and life. This should be recognized and respected,” said Jeanine. “Two, regarding our operations team, the need for alignment and collaboration is critical if we want to fulfill our mission. I will make sure to foster this alignment and grow as a team. And three, sales is sales. In this industry, it’s about identifying the right referral sources that have direct contact with those in need of our services. Some of the resources are beyond clinic walls. It is a diverse community approach connecting with families, law enforcement, other healthcare workers, faith-based communities, etc. Seeing how they all work together…the engine behind getting all the necessary resources to save lives.”
Jeanine said her vision for her role is to be a cross-functional leader that helps facilitate collaboration and an all-in approach with critical operations and marketing that show our communities that BHG is the best resource for helping people find their path to recovery.
“I want to infuse that energy within the organization, and in turn, build those community partnerships through relationships and branding so that we can service any and every person who is in need.”
Jeanine Morea,BHG VP of Sales
Currently, the sales team consists of four Regional Sales Managers (RSMs). Jeanine’s goal is to have nine by the end of the year, and ultimately, have at least one in each region. The RSMs work with Community Care Partners (CCPs) at each of BHG’s treatment centers.
When asked what it’s going to take to build out the sales organization, she said the word that comes to mind is grit.
“It’s going to take patience from the team to be in an environment that’s going to evolve. It’s going to take collaboration and complementing skill sets to elevate one another. It can’t be siloed into sales. Together, we must have a visionary approach to see where we’re going and then be able to execute our strategy.”
After two months of working at BHG, Jeanine said she is amazed at our culture and how wonderful everyone has been as a resource, giving her the time she needs to get organized and find a rhythm.
“It’s amazing to see the passion that everyone has toward wanting to make a difference. I also think that the Integrated Dynamic Care Model is brilliant. It really is a collaborative effort. It shows the respect that everyone has for one another and has been eye opening. I’m impressed with how BHG fosters this dynamic along with the desire to grow.”
No doubt, Jeanine’s infectious can-do, where-there’s-a-will-there’s-a-way mindset is the right addition to the BHG family of go-getters. She comes by it all honestly and is carrying her own family’s legacy forward in the way she walks and works in the world.
“I have a very quiet energy. I’m not the loudest and most dominant person in the room, but the driving force to accomplish goals is really strong. I will support anyone and everyone that embraces this energy and will help them succeed.”
Jeanine Morea, BHG VP of Sales
She once set up a fundraiser for a colleague in need, overnight. In 48 hours, her effort led to raising $10,000 for the family.
“I come from a very large family. My father is one of 11 and I have over 30 cousins in the Maryland area. His father was not only a World War II veteran but a private investigator who worked hard to support his family. As a side job, he worked for the Baltimore Orioles as an umpire’s attendant. He ultimately was inducted into the local Hall of Fame for not missing a game in 42 years. Cal Ripken proudly calls my grandfather, Ernie Tyler, “the real ironman.”
“On the other side, my mom comes from a small family, but her drive is incredible. When she was about 40 years old, she quit her day job to become an entrepreneur opening her own screen-printing business. She contracted with the Baltimore Orioles, Ravens, and several local universities in the state. She ran a successful small business for a little over 10 years and was able to retire early. To me that defines grit and drive.”
Jeanine, we’re lucky to have you on board. So, when can you get us the hook-up to the Orioles?
NEVADA
Krista Hales Appointed to Nevada Behavioral Health Planning and Advisory Council
We are so proud of Krista Hales, MS LADC-S, Regional Sales Manager and IOTRC Director/ CBH Nevada, for being appointed to the Nevada Behavioral Health Planning and Advisory Council. Her role officially began Sep. 1, and now she is contributing her deep experience, expert skills and passion to representing public and private entities concerned with the need, planning, operation, funding, providing, and use of mental health, substance use, and co-occurring disorder services, and related support services. Congratulations, Krista!
International Overdose Awareness Day Honors Lives Lost
Submitted by Krista Hales, MS LADC-S, Regional Sales Manager and IOTRC Director
On Aug. 31, Krista Hales and Rhonda Fairchild, Regional Sales Manager and Program Director – Criminal Justice, represented CBH treatment centers at the International Overdose Awareness Day event hosted by the Southern Nevada Harm Reduction Alliance, an organization in which our CBH colleagues play an active, ongoing role. Open to the public at Chunk Minker Recreation Center, the day included a Resource Fair with roughly 35 community groups, inspiring speakers in recovery, overdose prevention training, and a “Soles for Souls” display to honor and memorialize lost lives.
KENTUCKY
BHG Paintsville Participates in Judge’s Proclamation for Overdose Awareness
By Heather Caudill, Regional Sales Manager
BHG Paintsville team members and other community partners gathered at the Johnson County Courthouse as County Judge Executive Mark McKenzie proclaimed August Overdose Awareness Month. He spoke about the county’s dedication to change and stressed that true change comes when we address barriers together. According to the Kentucky Office of Drug Control Policy, 2,250 Kentuckians were lost to accidental overdose-related deaths in 2021.
Thank you to our amazing team and those who came out to support this proclamation signing and for continuing to work diligently to help save lives.
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BHG Paducah Hosts Success Open House/Ribbon Cutting
By Heather Caudill, Regional Sales Manager
We had such an amazing time celebrating our Paducah center this month. The turnout was wonderful. All attendees were provided with a presentation of services and a center tour. Some agencies in attendance included the Department of Corrections – Probation and Parole and Reentry Coordinators, Kentucky Community and Technical College, LivWell, Emerald Health, Baptist Health, Administrative Office of the Courts, Anthem, and Four Rivers. I’m very proud of the team’s great work!
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