Forbes once made a list of the 20 most important tools in history. From the abacus, fish hooks, and eye glasses to the holder of the top spot – the knife – tools have helped humans (and clever mammals and molluscs) survive and thrive. Tools make tasks easier over time. With our focus on growth – the ability to get more people in need into our life-saving treatment – we set out to arm our team members with tools for success. What we’ve developed are a series of new tools and job aids that are available now.
Data-driven tools
Three new tools are based on data, whether crunching existing numbers for more insights and leveraging platforms to use data differently.
- SalesForce Lead Form – This online form fill lets CCPs and PDs quickly upload new contacts directly into our SalesForce platform. We can track new leads generated and feed them into a series of digital campaigns to provide nurturing and education with the relationship is still young.
- Pre-admission data reporting – Now available in PowerBI, this information pulls data from SAMMS pre-admission forms and gives new insights into where our first contacts are coming and how efficiently we are converting inquiries into admitted patients.
- Admission calculator – This newest tool calculates the number of inquiry/pre-admission walk-ins you will need to maintain your census given your discharge patterns, and then how many more inquiry/pre-admission walk-ins you will need to grow your census to hit your annual goals. It takes into consideration the number of provider intake days, the inquiry program conversion rate, and other factors to get you to a bottom line. You’ll be able to set expectations for the number of inquiry/pre-admission walk-ins you need to generate on a weekly and monthly basis to convert into BHG patients.
Sales-driven tools
These tools are designed to jump start your strategic approach to high value verticals, those industries or community partners who are considered to be the best aligned to referring patients who need our care.
- Vertical playbooks – in both criminal justice and hospital versions – break down the strategic selling approach for you. These playbooks identify key decision makers in each industry, address possible partnership approaches, identify prospecting questions, and how to handle objections. They also provide links and resources to help you identify targets in your market and the marketing tools and materials to support your conversation.
- Outreach one-sheets – three new deliverables are about ready for use and are expected to delivery this week. The OTP patient journey map can be ordered on our print portal. Both the provider handout and the “Why/How” one-sheet will print and ship to all locations so that you can start using this material right away.
- An OTP patient journey infographic gives an easy-to-understand description of our patient intake and engagement process and supports our message of a program, not a pill solution. An OBOT version is coming very soon.
- Direct to provider handout has content and proof points that are of interest to the provider community (non-hospital).
- A “Why/How” one-sheet breaks down why BHG is different and how to easily refer a client or patient to us (yes, just walk in!).
Of course, we will continue to add to this library of materials and alert you the minute that they are ready for use. As always, contact your marketing team if you have any questions and want to share your input. Input is ALWAYS welcome.
